Short answer: a professional gym or CrossFit website in 2026 typically costs $800–$3,000 to build, plus $30–$300 per month to host and maintain. Most North Shore gym owners don't need the high end — they need a clean, fast site that signs members and actually shows up on Google.
If you own a gym or CrossFit box, your website has one job: turn someone searching "CrossFit near me" into a booked intro. So before you pay anyone, it helps to understand what you're actually paying for.
The three costs of a gym website (not just one)
The biggest mistake owners make is thinking a website is a one-time purchase. There are really three pieces:
- The build — designing and creating the site (one-time).
- Hosting — keeping it online, fast, and secure (ongoing).
- Maintenance & updates — fixes, changes, backups, and keeping it found on Google (ongoing).
A cheap quote that only covers "the build" is how people end up with a site that's online but slowly falling apart — outdated, insecure, and invisible on search.
What each option really costs
DIY builders (Wix, Squarespace, GoDaddy)
$15–$50/month. Cheap, but you are the designer, the tech support, and the SEO person — on nights and weekends. Most gym owners don't have that time, and it shows.
A big agency
$5,000–$15,000+ to build, sometimes with pricey retainers. Great if you're a franchise with a marketing budget. Overkill for a single box.
A done-for-you local partner
A one-time build fee plus a flat monthly price that covers hosting, updates, and SEO. You stay focused on coaching; someone else owns the website. This is the sweet spot for most independent gyms.
What you should actually look for
- Mobile-first design — almost everyone finds your gym from their phone.
- A clear "book a free intro" path on every page.
- Local SEO + Google Business Profile so you show up on Google Maps.
- Real photos of your space, coaches, and community.
- Someone who handles updates for you — not another login to manage.
What we charge (so you have a real number)
At Simplify It Labs, we build North Shore gym websites for $895 to build, then $89/month — hosting, updates, backups, initial SEO, and help setting up your Google Business Profile all included. No long-term contract. You send us a change; we handle it. Here's exactly how it works.
Whether you work with us or not, the takeaway is the same: budget for all three costs, prioritize getting found, and don't pay for a site you then have to babysit yourself.
Run a gym on the North Shore and want a straight answer on your website? Book a quick call — no pressure, no obligation.
