Local SEO
Practical tips on web design, local SEO, and getting found online, written for North Shore gym and trade owners.
Why Your Town Pages Aren't Ranking (Copy-Paste Pages Google Ignores)
Most local businesses have a page for every town they serve. Most of those pages do not rank. Here is why Google ignores copy-paste town pages and wha...
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Your Facebook Ad Is Showing Up 1,000 Miles Away (Here's How to Check)
If you are running Facebook ads for a local service business and getting clicks from people in Texas...
Check These 5 Things on Your Website in 5 Minutes
Five quick checks you can do on your phone in five minutes: www, matching address, your footer, whet...
Your Google Business Profile Is Your New Front Door: 7 Things Most Local Businesses Get Wrong
Most people see your Google Business Profile before they ever see your website. Here are the 7 mista...
Does ChatGPT Know Your Business Exists? How to Check in 30 Seconds
More customers ask ChatGPT "who's a good plumber near me?" instead of scrolling Google. Here's how t...
How Small Businesses Can Get More Google Reviews (and Why They Matter)
Reviews are one of the few levers that lift both your ranking and your trust at once. Here is a simp...
How Google Business Profile and Your Website Work Together
Your Google profile and your website are not competing tools. They are two halves of the same local...
7 Free Things Every Local Business Should Fix on Google (Before You Spend a Dime on Ads)
Before you spend a dollar on ads, seven free things decide whether local customers find you or your...
If I Owned a Retro Game Store and Needed More Walk-Ins, This Is What I'd Do
If a retro game store hired me tomorrow and said 'I need more people through the door,' I wouldn't s...
If I Owned a Landscaping Company and Needed More Calls, This Is What I'd Do
If a landscaping company hired me tomorrow and said 'I need the phone to ring more,' I wouldn't star...
What Is AEO, and Why Your Business Needs to Show Up in AI Answers
AEO is how your business gets named when someone asks ChatGPT or Google AI for a recommendation. Her...
How to Get Your Trade Business Found on Google in Your Town
When a homeowner searches "electrician near me," do you show up? Here's how to get your trade busine...
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