Blog & Resources
Practical tips on web design, local SEO, and getting found online, written for North Shore gym and trade owners.
Building an HVAC Business's Online Presence From Zero (Week 1)
A live case study documenting what happens when you build a local HVAC business's online presence from zero. Day-0 numbers, what we built, and the hon...
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Why Your Town Pages Aren't Ranking (Copy-Paste Pages Google Ignores)
Most local businesses have a page for every town they serve. Most of those pages do not rank. Here i...
Your Facebook Ad Is Showing Up 1,000 Miles Away (Here's How to Check)
If you are running Facebook ads for a local service business and getting clicks from people in Texas...
Your Website Had a Security Emergency This Week. Did Anyone Tell You?
Two critical PHP flaws were exploited this week before a fix came out. Here is what it means for you...
Check These 5 Things on Your Website in 5 Minutes
Five quick checks you can do on your phone in five minutes: www, matching address, your footer, whet...
Should You Redesign or Rebuild Your Website? How to Tell the Difference
A redesign changes how a site looks. A rebuild changes what it is made of. Here is a clear framework...
Why 'Set It and Forget It' Websites Quietly Stop Working
A website is not a slow cooker. Leave it alone long enough and it quietly stops working. Here is how...
Your Google Business Profile Is Your New Front Door: 7 Things Most Local Businesses Get Wrong
Most people see your Google Business Profile before they ever see your website. Here are the 7 mista...
How Fast Should Your Website Load (and Why Slow Sites Lose Customers)
Site speed is not a tech vanity metric. It is a money issue. Here is how fast your site should load...
Does ChatGPT Know Your Business Exists? How to Check in 30 Seconds
More customers ask ChatGPT "who's a good plumber near me?" instead of scrolling Google. Here's how t...
Do You Own Your Website? Why It Matters More Than You Think
A lot of owners assume they own their website. Many do not. Here is what ownership really means, how...
How Small Businesses Can Get More Google Reviews (and Why They Matter)
Reviews are one of the few levers that lift both your ranking and your trust at once. Here is a simp...
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